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eLearning Gamification: 3 Things You Need to Know
From badges to points to rewards, gamifying eLearning courses is the latest trend gaining interest in the eLearning industry. Learners love the added challenge of beating their competition—or maybe...
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4 Ways to Better Market Your eLearning Programs
There will always be new, trendy ways to market your association’s eLearning offerings but here are a few tried and true ways to better market what your eLearning programs. 1. Repurpose content. Every...
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The Great Unknown: Using a Fresh Perspective to Capture New Members
Like a Yeti or any other mythical beast, today’s members can be elusive creatures. Because we live in a digital world dominated by data mining and consumer targeting, it may seem that capturing new...
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Association Spotlight: NACUBO Drives Innovation by Embracing Change
Meet the National Association of College and University Business Officers (NACUBO), an organization that represents more than 2,500 universities and higher education service providers around the globe....
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Out With the Old: 3 Steps to Stop Cannibalizing Your Content Library
Associations nowadays are diminishing the value of their online learning programs by simply offering too many courses in too many formats. Members are overwhelmed when searching your libraries. Your...
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Be the Glinda to Their Dorothy: Creating Yellow Brick Roads for Members
Long gone are the days when you could simply have surface level relationships with your members and expect to retain their business with your association. Members today are begging for personalized...
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The Costco Effect: 3 Bulk Selling Strategies that Drive Dollars
When you think of household brand names like Costco, Sam’s Club, and BJ’s Wholesale Club, the first thing that probably comes to mind is an obscenely large shopping cart filled with more paper towels...
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Boost Online Learning Engagement in 3 Simple Steps
Designing an online learning program that actually grabs an audience’s attention certainly comes with its challenges. You can’t see your audience and for all you know they’re perusing their Facebook...
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Bridging the Association Membership and Content Gap: The Path to Success
Many associations today are using a multitude of disparate systems and platforms to manage membership and content, and the impact on staff and members doesn’t go unnoticed. Use the following five steps...
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Online Credentialing Killed Old Man Learning
As technology continues to evolve and expand, the key elements that drive revenue bearing credentialing programs are broadening at an exponential rate. That, coupled with the fact that the workforce...
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