It’s time to give the people what they want: on-demand programming. Where can you find inspiration? Look no further than your favorite show-streaming websites. Netflix, Hulu, and Amazon services are reaching and growing their customer base with ease and you can too!
Here are 3 ways to deliver a better on-demand experience to your customers:
- Instant access. Providing online content that’s available 24 hours a day, 7 days a week is the way of the future. Consider Netflix and Hulu. Their libraries offer hundreds of streaming shows and movies that members can access from (pretty much) anywhere at anytime. Take it from these streaming pros and make it easy for members to access your content. Want to take it further? Make your content mobile-friendly for extra bonus points.
- Customized content libraries. Does your eLearning platform provide recommendations for your users? It should. Learner behaviors recommend courses based off what a learner has purchased or viewed in the past. Just like Netflix recommends shows based off your current binge-watching, your eLearning platform can recommend groups of courses that relate to a customer’s needs or interests.
- Draw folks in with discounts. Did you know you can try Hulu+ free for one week? This type of special introductory offer give users a taste of your programming and draw them in for further investment. If you know your content is good and your members are looking for continuing education offerings, why not provide them with a special discount to get started? You may also find that these types of incentives also work well to encourage members to submit their credit early, instead of waiting until the very last minute. Your Account Director can teach you how to incorporate a coupon code or discount for your upcoming programs, and how to promote your offerings to future members.
When you’re ready to change things up and offer more to your customers, talk to your Account Director. They’ll identify the best ways to make your members’ experience top notch and integrate these strategies into your eLearning offerings.
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