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Ears Wide Open: Listening to Your Customers in 3 Steps
If you’re like most content developers or eLearning strategists out there, you’ve probably run into the “How do I actually get people engaged?” predicament a time or two. There is no doubt about it:...
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Either/Or: Understanding Just In Time vs. Just in Case Learning
Think back to your days in high school. Perhaps even earlier, as far back as grade school. Do you flinch remembering the tedium of some assignments? The long list of word problems from math class? The...
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The Four Buckets of eLearning Providers: Where Does Your Organization Fit?
Within the online learning marketplace, providers usually fall into one of four groups as it relates to their current program offerings and initiatives. From those companies that are simply in the game...
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Hashtag What? How to Use Hashtags in Your eLearning Programs
First, let’s break it down: What is a hashtag? Not all social networks currently use hashtags, but users on Twitter, Facebook and Instagram speak hashtags fluently. You are probably thinking, “Why...
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Spreading the Love: 4 Ways to Capture Your Customers’ Hearts
“You had me at hello,” might work in the movies but let’s face it, real relationships take work. We’re still figuring out the secret recipe to (customer) relationship success but know it takes...
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eLearning Rockstars: 15 Steps to Success, Part I
This year, we want to help you beef up your online learning market strategy. If you missed our webinar on how to be awesome in 2015, here’s part one of the breakdown in seven simple steps. #AssnChat....
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eLearning Rockstars: 15 Steps to Success, Part II
Is 2015 the year you are beefing up your online learning market strategy? We’re here to help you make that happen. If you missed our webinar on how to be awesome in 2015, here’s part two of the...
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Market Game Changers: Deliver On-Demand like Netflix, Hulu and Amazon
It’s time to give the people what they want: on-demand programming. Where can you find inspiration? Look no further than your favorite show-streaming websites. Netflix, Hulu, and Amazon services are...
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Developer’s Notes Part 1: Behind the Scenes – MyFreestone™ Navigation
Navigation. Easy enough, right? Just throw a bunch of links at the top or the bottom of the page and call it a day. That could work, but that’s definitely not the experience we strive to give our...
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eLearning Gamification: 3 Things You Need to Know
From badges to points to rewards, gamifying eLearning courses is the latest trend gaining interest in the eLearning industry. Learners love the added challenge of beating their competition—or maybe...
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4 Ways to Better Market Your eLearning Programs
There will always be new, trendy ways to market your association’s eLearning offerings but here are a few tried and true ways to better market what your eLearning programs. 1. Repurpose content. Every...
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The Great Unknown: Using a Fresh Perspective to Capture New Members
Like a Yeti or any other mythical beast, today’s members can be elusive creatures. Because we live in a digital world dominated by data mining and consumer targeting, it may seem that capturing new...
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Association Spotlight: NACUBO Drives Innovation by Embracing Change
Meet the National Association of College and University Business Officers (NACUBO), an organization that represents more than 2,500 universities and higher education service providers around the globe....
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Out With the Old: 3 Steps to Stop Cannibalizing Your Content Library
Associations nowadays are diminishing the value of their online learning programs by simply offering too many courses in too many formats. Members are overwhelmed when searching your libraries. Your...
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Be the Glinda to Their Dorothy: Creating Yellow Brick Roads for Members
Long gone are the days when you could simply have surface level relationships with your members and expect to retain their business with your association. Members today are begging for personalized...
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The Costco Effect: 3 Bulk Selling Strategies that Drive Dollars
When you think of household brand names like Costco, Sam’s Club, and BJ’s Wholesale Club, the first thing that probably comes to mind is an obscenely large shopping cart filled with more paper towels...
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Boost Online Learning Engagement in 3 Simple Steps
Designing an online learning program that actually grabs an audience’s attention certainly comes with its challenges. You can’t see your audience and for all you know they’re perusing their Facebook...
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Bridging the Association Membership and Content Gap: The Path to Success
Many associations today are using a multitude of disparate systems and platforms to manage membership and content, and the impact on staff and members doesn’t go unnoticed. Use the following five steps...
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Online Credentialing Killed Old Man Learning
As technology continues to evolve and expand, the key elements that drive revenue bearing credentialing programs are broadening at an exponential rate. That, coupled with the fact that the workforce...
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