“You had me at hello,” might work in the movies but let’s face it, real relationships take work. We’re still figuring out the secret recipe to (customer) relationship success but know it takes compromise, understanding, and a whole lot of commitment to excellence. Before your customer relationships hit the rocks, rekindle the flame with these 4 tips.
- We Belong Together. When it comes to eLearning, we believe the more the merrier. Create communities where learners can grow and develop their skills through forums by collaborating with others to share knowledge. Learning cohorts and Twitter chats are two popular forms of creating eLearning communities that enhance a member’s experience.
![Photo credit: http://bit.ly/1ywATm6]()
Photo credit: http://bit.ly/1ywATm6
- Variety is the Spice of Life. Providing your customers with more opportunities for learning encourages growth and generates continued interest. In the eLearning industry, we often talk about providing content to members where they are and when they want it. This may mean expanding your offerings to include in-person programs along with live programs broadcasted over the internet or adding an on-demand catalog to your website. What are you doing to keep the spark?
- Say Goodbye to Speed Dating. When it comes to building relationships, slow and steady wins the race. Take the time to get to know your members. What kinds of content are they looking for? When do they want to consume it? Asking your customers about their needs will make them feel valued. Consider polling your audience during a live event to get real-time feedback or send out a survey to inquire what programs they’re interested in attending in the future. Love is blind, so stay open to the evolving needs of your customers.
- Never Go to Bed Angry. All relationships hit rocky patches. When it comes to mending the broken heart of a customer, we’re with Nike so just do it. It can be hard to find decent customer service these days, but that’s a trend that is long passed its prime. Reach out to customers who have complained and make it right. Listen to their experiences and learn from them.
Remember, actions speak louder than words so get to know your customers (ignorance really isn’t bliss) and share content that makes their lives better.
This Valentine’s Day, we’d like to say a big thank you to our better half, our clients. You keep us fresh and full of vigor to continue to improve our technology and services.
Erin Brady is an Account Associate at Peach New Media who loves a good cliché. She also enjoys making baked treats and her clients happy.
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